Waso Shiseido, the Japanese cosmetics brand with an enviable reputation for quality products, recently launched a new range of skin care aimed at young adults. Unlike other Shiseido care lines, Waso uses soft and pastel colors to attract a younger clientele.
WASO fuses natural goodness with cutting-edge science and technology to bring out your unique beauty over time. It’s customizable, playful, and accessible.
Cleanser
Waso Shiseido is a storied brand, with its products ranging from skincare to makeup and even men’s grooming. They are a family-owned and operated company founded in 1872. Their products are coveted by beauty editors, bloggers, and the general public alike, with many of them rated highly on product review sites.
One of the most important steps in any skincare routine is a good cleanser. Using the right cleanser can help prevent skin irritation and breakouts while also keeping your complexion looking clear and healthy.
The best cleanser will be formulated with ingredients that are gentle on your skin, but effective at removing dirt, debris, and oil. The good news is that most cleansers contain a wide range of ingredients that are safe for the skin, including lactic acid and salicylic acid, both of which have antibacterial properties that will help keep your complexion free of germs.
Remove makeup
A good cleanser will also remove makeup and impurities, as well as leave your skin feeling supple and smooth. If you’re looking for an affordable yet effective cleanser that will leave your complexion feeling energized and refreshed, try the WASO: Quick and Gentle Cleanser.
Unlike its predecessors, this product does not foam up in your palm but instead leaves your skin feeling clean and smooth. For the best results, follow up with a moisturizer that will nourish your skin while preventing future blemishes.
Finally, the most impressive feature of this cleanser is the aloe vera leaf extract that is included in the formula. This is an ingredient that’s been around for ages, but it’s only recently made its way into mainstream cosmetics. It has anti-inflammatory and antioxidant properties, which can help reduce redness and irritation from breakouts and other common skin problems.
Moisturizer
Waso Shiseido is a Japanese skincare brand that’s well-known for its high-end products. But the company’s new Waso Shiseido collection is designed specifically for millennials who don’t want to spend a fortune on skincare.
Infused with whole carrot cells, this hydrating moisturizer helps restore the skin’s moisture barrier and leaves it looking healthy. The cream also contains a decent amount of caffeine which can help boost blood circulation and promote healthy cell growth.
It’s oil-free and fragrance-free and is formulated without any animal-derived ingredients. It’s a good choice for people with sensitive skin or who are concerned about the environment.
Besides the hydrating properties, this moisturizer has an SPF of 30 to protect against UV rays. It also has a lightweight texture that blends easily into the skin.
The formula also contains Shikuwasa Lime Extract from Okinawa which supports the skin’s moisture barrier and promotes a healthy look. This extract is also infused with Color Change Powder that adapts to your skin tone to give you a natural finish and an even-looking complexion.
Hydro-Balancing Complex
Another ingredient is Botanical Plankton Extract which boosts the skin’s vitality. It works alongside a Hydro-Balancing Complex made of Glycerin and Trehalose to reinforce the skin’s barrier.
I love the clean, minimalist-looking packaging of this product. It’s housed in a light peach pot with a white twist-top lid and comes with a plastic spatula to scoop up the product. This eliminates hygiene concerns and makes it easy to use.
This hydrating gel-to-liquid softening lotion is alcohol-free and helps restore skin moisture by locking in water for dewy, plump skin. It’s a great option for those with dry skin who are looking to replenish their skin after cleansing.
A good moisturizing gel that can be used on all skin types (I’d recommend using this as a nighttime moisturizer). It contains Kikurage-or white ice mushroom, which is an ingredient in traditional Japanese cuisine that has been known to improve the appearance of skin for centuries.
This nourishing formula delivers 48 hours of hydration to improve roughness and keep the skin soft. The rich cream is infused with superfoods Natto fermented soybeans and ninja carrot, both of which are found in the traditional Japanese cuisine, “Washoku.” It’s a great product that’s perfect for dry skin.
Serum
Founded in 1872, Waso Shiseido is the oldest and fourth-largest cosmetics brand in the world. It was also the first to popularize the four-step skincare routine that most of us use every day.
A serum is a critical part of any beauty regimen, especially when it comes to antiaging. It can help plump out fine lines and pores, reduce dark spots, and even out skin tone.
This serum is formulated with an impressive list of active ingredients, including hyaluronic acid and vitamin C to target pigmentation irregularities and fight the appearance of age-related damage. It’s loaded with nourishing botanical extracts, like reishi mushroom and iris root, to help keep skin looking healthy.
One thing I love about this serum is that it comes in a dropper bottle, making it super easy to apply and maintain the integrity of the formula. It’s also a biphasic serum, so it absorbs into the skin quickly without leaving a sticky residue.
It’s infused with Japanese yuzu citrus to brighten and clarify the complexion. It’s also a great source of vitamin C, which promotes collagen production and helps minimize the appearance of fine lines.
Vegan product
What’s more, this is a vegan product. It’s free of harmful ingredients like mineral oil and talc, and it doesn’t contain any artificial colors or fragrances.
However, this serum does contain alcohol (which is known to be drying and irritating) as well as humectants and silicones to create a protective barrier on your skin that doesn’t suffocate it. You can’t expect silicones to provide a long-term fix for wrinkles, fine lines, or large pores — they’re just temporary.
Another thing I love about this serum is that it has a nice, light scent to it. It’s not as strong as some of the other products in this brand’s lineup, but it’s still pleasant to smell.
It’s a great option for anyone who’s looking for an affordable hydrating serum to add to their skincare routine. The formula is light and dries down to a velvety finish that leaves your skin soft, smooth, and supple.
Mask
The mask offered by Waso Shiseido is an intensive gel moisture wrap that helps replenish and recharge your skin overnight. The formula contains yuzu citrus that delivers dewy hydration to skin that has lost its glow due to stress and lack of sleep.
The unique yuzu complex features various types of Japanese citrus extracts that help intensely replenish and brighten the complexion. A Vitamin C derivative and Boosting Radiance Oil enhance the appearance of the skin’s radiance, and an upgraded technology infused with Japanese Shikuwasa extract helps reduce the look of dullness and dryness to reveal more radiant, healthy-looking skin.
This hydrating night mask regenerates the skin while you sleep to provide 8 hours of hydration*. Even the most sleep-deprived skins wake up looking fresh and radiant, with a smooth and luminous skin tone.
Enriched with sun-ripened yuzu, rich in vitamin C. This iconic citrus fruit from the sunny Kochi region of Japan acts as an ultra-refreshing layer on the skin, ensuring that your skin will have an intensely hydrated appearance upon waking.
Read more: Tiramisu For Two Opi Nail Polish Best Brand
Water-fresh cooling gel
Its water-fresh cooling gel ingredient absorbs quickly and doesn’t transfer to the pillow, allowing it to last up to 8 hours. This sustainable product is formulated with high-quality ingredients consciously selected for their benefits to the skin, and free of animal raw materials/animal derivatives.
Inspired by Washoku, a Japanese food tradition, Waso Shiseido contains key Washoku ingredients to balance and build skin’s resistance to problems, target oiliness, and pores and hydrate the skin. Its Anti-Pollution Powder and PhytoResist System+ clear up pores and remove impurities that cause roughness, breakouts, and redness.
Designed with harmony and inspiration, WASO is a line that was created to respond to the needs of millennials. Its clean, vegan formula is free of animal products and is in line with Waso Shiseido animal welfare policy.
Waso Shiseido was developed in response to millennial skin concerns, such as dehydration, and oily and blemish-prone skin. Its packaging is also sustainable, using 30% rice husk in the product lids to reduce plastic usage. Its fragrance is a blend of fragrance and essential oils to relax your senses.
